Business and Twitter
Twitter is a two-way messaging device. This allows the customer to respond to your messages, connecting you directly to your customers. This benefit includes giving the customer the chance to instantly ask questions about your product or service, place an order and give feedback.
Using short bite-size messages, you can keep new and potential customers informed about forthcoming product updates. You can create business from Twitter by directing customers to your website through clickable links within the Twitter messages.
Co-Workers can use Twitter to share ideas whilst working on projects over different sites.
Customers can be offered the option of signing up to your Twitter campaign when they buy your product or services. This connects you with customers that are already actively interested in hearing more about what you have to offer; completely avoiding wasting your budget on the disinterested. Twitters actively choose to ‘Follow’ a flow of messages.
Twitter is immediate; it takes seconds to message thousands of customers. If you need to create buzz around product changes, your customers can be the first to find out about it.
Twitter can be used to specify localised customers. You can directly market to a customer who is sitting having a cup of coffee in the same area as your business. Imagine seeing a potential customer write ‘I’m in Bolton and I’m bored’ – you could make an immediate pitch to that customer within seconds.
Twitter immediately connects you and your employees. Close of business figures, team targets and daily results can all be shared immediately between a sales team or an entire workforce.
You can perform rapid market research by sending a question out to thousands of potential customers who can each respond instantly with a one-word answer.
Develop a following. Existing customers like to know about products and services before everyone else. Build a loyal following by leaking them exclusive information.
Customers don’t even need to be connected to the Internet in order to receive your promotional messages. Once they register their mobile phone, they can receive updates via text!