Great post on Mashable from guest author Andy Beal.
Andy shares with us 5 Twitter Tactics for Building a Stellar Brand.
His Tactics are:
* Start conversations with notable peers
* Share valuable industry news
* Build your blog audience
* Stay connected at conferences and trade shows
* Monitor your Twitter reputation
He makes some great points – a lot of it is common sense, but then again isn’t most marketing and branding stuff? 
There’s a good real life example of his problems with Office Depot (evidently they need to read his article as they don’t appear to have done any ‘brand rescue’!).
You can follow Andy on Twitter
