Brands That Suck on Twitter: I don’t write this post to be mean spirited; I write this post to simply call attention to brands and companies that are totally missing the boat and not listening on twitter where millions of conversations are happening everyday. Do companies think about or even care what people are saying about them, their products or services on twitter? If they don’t, then they are about to be rudely awakened soon enough.
Brands and businesses have a huge opportunity to reach out & extend their brand and create evangelists. There are over 20 business use cases that we have document for twitter. We will be posting soon on brands that are embracing twitter and the several use cases that we are seeing emerging that are quite interesting. Some of these use cases on the twitter social network by companies are ok, some are crappy and some are simply amazing.
Some might argue that a brand just publishing their newsfeed and saying they are on twitter is fine. I think if you just publish your news stories or blog/rss feed updates through twitter; then you suck. Why? I have a feed reader and don’t need your noise on twitter.
Additionally if your brand follows zero people then twitter is simply a distribution channel for you to promote your stuff. You suck.
The brands that are marked hijacked are ones that we “suspect” are hijacked based on our research criteria. Brands that are marked “parked” might actually be hijacked. If you are on the marketing team or person in charge of these brands please let us know.
34 Brands That Totally Suck & Don’t Get Twitter
BritishAirways 4 updates in 4 months
Starbucks – parked: UPDATE. SEE Below
HPNews – parked
iPhone – hijacked
Budweiser – parked
Sony – hijacked & parked?
NBCNews – hijacked? last update a month ago
Wellsfargo – hijacked
Bankofamerica – parked
Absolutevodka- go steal it
Padres – parked
Monsterjobs – parked
Vivendi – hijacked
Motorola – hijacked
More from original article here –>
