Recently after seeing a proliferation of spammers join Twitter, I wrote about Identifying unscrupulous twitterers and some ways to protect yourself from them. Unfortunately, during my research, I found many companies that exhibited the same behavior. Twitter is a conversational tool that enables community of like minded people and fans. However, many brands just see twitter as another channel for broadcasting their campaigns and pushing the message out. A simple monologue,hawking the latest item on sale or “cool ad”. I’m sorry, but it doesn’t work that way. Who is doing this? Unfortunately, there is a long list. Many well respected companies, large and small. Companies like Amazon, Mountain Dew, Cruise West, and Wine Enthusiast.
You can read the rest of this article here –> http://twittermaven.blogspot.com/2008/07/these-companies-get-it.html
