Using Twitter For Business - Jeff Of Springhouse Education and Consulting Services
Jeff Tincher of Springhouse Education and Consulting Services answered a few questions about his use of Twitter for business. Thanks Jeff for taking time out of your busy schedule!
How long have you been on Twitter?
6 months
How many people do you follow?
140
How many people follow you?
47
What made you sign up to Twitter?
I read a few articles on using Twitter to increase marketing and online presence for a business. I wanted a way to interact with our customers and students that take our IT Training classes.
I also manage the Springhouse blog and our Subject Matter Experts for MS Office, SharePoint, Project Management add blog posts on a weekly basis. I added a WordPress plugin to tweet on each published post.
How often do you ‘Tweet’?
I typically tweet when we have upcoming events to publicize. I’ve seen decent results from tweeting about our Executive Briefing events and blog posts. Like I mentioned above, I also auto-tweet our blog posts when they are published.
Lately I’ve been taking a different approach to tweeting — I’m increasing my interaction with those that I follow. I try to read up on certain profiles and comment back to facilitate communication and build a relationship. Also, I’ve found that tweeting a question out to my followers is a great quick way to get an answer. I’ve also been able to assist others with their questions.
How has Twitter been benificial to your business?
So far Twitter has given us a new presence on the Internet, something I am working on to increase our traffic. We get a few additional hits from our tweets each week which is in addition to our other Social Media avenues such as Mixx, Digg, StumbleUpon.
If you had to recommend one person that business people should follow on Twitter, who would it be and why?
no answer.
You can follow Jeff on Twitter at http://twitter.com/springhouseeduc
If you’d like to be interviewed for our Business On Twitter series, please email Leigh at leigh@nikkipilkington.com
