I talk to people about Twitter a lot. A LOT. And that;s because I’ve seen how well it works; for gaining business, for branding purposes, for customer support and for credibility. I have had multiple thousands of pounds worth of business because fo Twitter, and I want everyone else to have the same!
But invariably some of the people I speak to say “Yeah but it’s just for one man bands”, “I sell ot corporates and none of my potential business is on there”, “I’m a Managing Director, why would I use Twitter, that’s for less important people” and so on.
And it really frustrates me, because none of the above sentences are true – Twitter can work for any business, I’m absolutely sure of it.
Which is why I’m delighted that the fab Buzz Marketing blog has published a list of CEOs on Twitter – with names such as Richard Branson (Virgin), George Coloney (Forrester Research), Jonathan Schwartz (Sun Microsystems), Tony Uphoff (Techweb), as well as some lesser known CEOs, it’s a great list to show that Twitter IS catching on with upper management types.
Now if you’ll excuse me, I have some ‘Told you so!’ emails to send 
If you’re in business, I think CEOs need to know what’s going on at ground floor level. As part of their training, they should follow twitter for two days per month. Rgds Vince