A guest post by @laura_champion
So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so far to help you make the most of this powerful communications channel.
Twitter is a Social Media website, where you ‘follow’ people in order to see their Tweets. You see the Tweets of all the people you follow in a chronological stream, and they will see yours if they follow you. The tricky thing is that a Tweet is restricted to just 140 characters, so a kind of short hand has emerged that helps people to communicate rather a lot, in this very small space.
This was going to be the first real internet election and but for the phenomenal impact of the televised leadership debates it would certainly had an vital PR role for the parties and their candidates.
