How advertising has progressed on Twitter

In the beginning there was but one tweet, and no-one could have foreseen the might marketing machine that Twitter would become.

Now, with sponsored tweets and third party text ads, it’s easy to forget the innocence of Twitter all those years ago.

Or would be, if Mashable hadn’t produced this fab infographic to remind us :)

 

 

Infographic originally published on Mashable.com, found via

 

Locomu: A Wholesome Twitter Apps Directory, A guest post by Hemant Sirohi

Locomu is an all inclusive Twitter apps directory that brings all the Twitter apps meandering across the web. The long list of apps include popular names which have world wide acclaim as well as the not so popular names which are both useful and meaningful but are not noticeable to the users.

Searching applications and tools for Twitter is otherwise a very taxing job. One has to go searching the entire web sometimes typing the name of the apps and sometimes the platform it is meant for and the other times when even these don’t help one has to type the specific features they want in the applications. Hopping from one search result to other just in the search of the right one isn’t a very good option as it eats away a lot of time and doesn’t even prove helpful all the time.

Twitter: Following More Than 150 People? Big Head!

Follow Friday #1

By: Stephen Bray

I haven’t thought lots about Twitter recently. I haven’t been using it – or so I thought?

There have been lots of reasons for this. Firstly a busy business and family life reduces the time I can devote to Twitter, which can be a distraction.

Secondly, I find that once I’m following more than a few hundred people it becomes difficult to relate directly to most of them. British anthropologist Robin Dunbar theorized that “the limit is a direct function of relative neocortex size and relates to all human relationships, not just Twitter. If you have a respectable neocortex you may even be able to relate to as many as 150 people.

How to organise, promote and share an event using Twitter and other applications

via Flickr”]EXHIBITION: What is design?

Although we all love social media and the Internet, there’s nothing like a live event sometimes to create a buzz and bring people together. However, there’s nothing like social media and the Internet to promote your event, sell tickets, organise the event, create interest during it and continue the conversation afterwards! I am not a professional event organiser but I run an occasional meet up session for businesswomen in Tower Hamlets – Tower Hamlets Businessmums – and have had quite a lot of experience in organising, selling tickets for and promoting these events on Twitter. I’ve also attended many business events where people have either thought about social media and incorporated it into their event, or haven’t bothered at all – and it really makes a difference. Here are my ten top tips for organising a successful live event with social media built in; these are either solutions I’ve tried out myself or ones I’ve witnessed being used successfully at other people’s events. I am talking about  live events rather than webinars (virtual conferences arranged online), as that’s more relevant for most businesses, but some of these tips will be applicable to all types of event.

Twitter: Is It Time To Shoot The Messenger?

DAVOS/SWITZERLAND, 29JAN10 - David Cameron, Le...

Image via Wikipedia

At a speech in Kuwait this February British Prime Minister David Cameron stated:

‘The Internet and social media’ is a powerful tool in the hands of citizens, not a means of repression. It belongs to the people who’ve had enough of corruption, of having to make do with what they’re given, of having to settle for second best.” Perhaps this is what bothers him?

No matter, in doing so he echoed some of the sentiments I’ve made here in some earlier posts. The Internet is a great leveller and no part more so than Social Media. Since it’s inception we’ve seen Twitter become much more than a place where in 140 characters one can pitch the latest offer to a gullible audience.

My hashtag is better than yours

Amy Winehouse at Eurockéennes de Belfort (Fest...

Image via Wikipedia

I’ve noticed a trend on twitter recently. Why is Amy Winehouse/Xfactor/Big Brother trending when there are more important things going on in the world?

I find this quite sad. It implies that we can only be single minded in our pursuits on twitter (and by extension, in life) and to have room for interest in popular culture is somehow inferior.

[Twitter] Personal or Company Branding?

By Stephen Bray

Lisa Attias, More South Catering, Hertfordshire, U.K.

Lisa Attias

Lisa Attias wondered if she should Tweet under her own name, or in the name of the company in which she is a partner MoreSouth. Concerned to raise the profile of MoreSouth, which is a catering organization specialising in Mediterranean food providing catering throughout Hertfordshire, UK, and beyond.  She wondered if  it perhaps more professional to change her Twitter name from @LisaAttias to MoreSouth. I counseled against such a move.

Her reasoning was that if people looked for MoreSouth on Twitter her name wouldn’t appear. In this she was completely wrong. Simply having the word MoreSouth on her profile page is sufficient for a Twitter search to find Lisa’s personal account.

Three reasons to consider Twitter for ‘reputation amplification’

by René Power, The Marketing Assassin

Twitter is without doubt a very useful business tool. But it can also be incredibly distracting and time wasting if not used correctly. Good use of Twitter relies on ordered use of other tools, relevant targeted content, a structured mind and a steady temperament to work effectively.

I wrote my inaugural piece for this blog offering seven interchangeable ways of using Twitter for business back in March and think this planned approach will save you from the sorts of PR disasters that have afflicted a wealth of businesspeople and business brands in recent months. (Just Google ‘Twitter faux pas’ to uncover a long list).

How to measure your influence on social media using Klout, the Social List and Sproutsocial

Photo of Tabitha Potts of Mimimyne

Photo of Tabitha Potts of Mimimyne

By Tabitha Potts, owner of Mimimyne.com the eco boutique for families who want to grow up green

Automating Twitter: Beware of the Dangers – A guest post by Paul Green

Being a bit of a geek, I thought it would be great to use technology to help generate tweets to my followers. So, having checked out the likes of SocialOomph and Futuretweets – I thought great, this is right up my street to manage a 3 month campaign to automate various tweets on articles, case studies, newsletters, blogs and various other business related links. (Hmm – note to self, it’s sounding ‘spammy’ as I’m writing this).

So being fairly new to the use of social media for business, here’s me thinking I would become a trending phenomenon over night. Err…unfortunately not the case.

I'm happy to use Increase Sociability.