Twitter has long been the breeding ground for launching potential viral content. The ability to retweet links easily and quickly means trending topics often receive millions of page visits. Justin Bieber would probably vouch for that. But one of the best examples of the influence Twitter can have on a business is the recent explosion of Quora.
Twitter: who cares?
January 19, 2011 By 6 Comments
Twitter has a reputation for being full of people tweeting mindlessly about what they ate for breakfast or that they are making a cup of tea. It’s true; Twitter is a bit like a jumble sale. You have to rummage through a lot of rubbish in order to find the hidden gems.
So how do you become a desirable Twitter treasure?
Before you start any marketing activity, you need to decide your objective, or most wanted response (MWR).
With your website, the MWR might be to encourage people to contact you by phone or email.
Social Networking for Dummies
January 4, 2011 By 2 Comments
- Image via CrunchBase
Woo hoo! When I had nearly finished my book, “French Nouns: Masculine or Feminine?” I was really pleased with myself. However, it slowly dawned on me that writing the book was all very well, but how was I going to tell people about it? No website, no skills to design one and no money to pay someone else to do it….
How NOT to win friends and influence people on twitter
January 3, 2011 By 2 Comments
- Image via CrunchBase
Over the past few months I have noticed some over eager people, very often professionals, new to twitter making credibility damaging mistakes. So, I thought I would highlight some of these errors and explain why they are a turn off to people on twitter:
1. Hash tag spam
3 Things I Could Do Without On Twitter
December 20, 2010 By 3 Comments
The new Twitter is really fab and all that but there are three things that haven’t changed which to be honest I could do without.
1. 140 Characters: I have enough restrictions with chocolate bar wrappers. Often, I have to resize images, shrink text or look for smaller fonts when designing. So, when I get out of chocolate world, I like being able to express myself without boundaries. Please don’t send me off to Facebook because it’s not the same.
Softly, softly or hardly, hardly?
December 15, 2010 By 2 Comments
By Suzan St Maur
People think I’m nuts to sell my books on an individual, 1-2-1 basis on Twitter. Although I use Tweetdeck which I find very helpful to target my audiences, with my current “serious” title, which is about writing non-fiction and getting it published, I find that the bland automated tweets aimed at all the right keywords do not work with anything like the same success as the personal touch. Hence I do not use any form of autoresponder tweet, pre-timed tweet, or anything else that I don’t generate myself in real time.
So am I nuts?
Twitter Knitter: Could your tweets keep someone warm this Christmas?
December 15, 2010 By Leave a Comment
- Image via Wikipedia
Send a sweet tweet this Christmas and you could warm more than just a few hearts. A new charity campaign, Twitter Knitter, aims to take the tweets of those that use the hashtag #warmupcamden, and feature them on a wool scarf. These scarves are then given to the cold and needy around Camden, to keep them warmer during a time when most of us are tucked up inside with a roast dinner and a glass of mulled wine.
How should I mix the personal and professional on Twitter?
December 14, 2010 By 4 Comments
I regularly give talks for entrepreneurial businesses on how to make their marketing pay. Top of my list for most is to try social media as part of their marketing toolkit. And within that, I almost always recommend Twitter. Particularly if the business in question is one where authentic one-to-one relationships count.
CC License photo credit: _gee_
“New Twitter” background dimensions
December 14, 2010 By Leave a Comment
- Image via CrunchBase
The original version of this post was at NikkiPilkington.com
It’s been coming for a while, but for most of us, New Twitter is here at last, and with it new restrictions on custom backgrounds.
We spoke at the weekend about the fact that a lot of custom backgrounds were going to look a little odd on New Twitter (ours included!) and we’ve been seeing quite a few that need changing on our travels today!
So, to answer the question: What size should the “New Twitter” background be?
Fancy being a regular blogger for Business on Twitter?
December 13, 2010 By 2 Comments
- Image via Wikipedia
We’ve got big plans for 2011, and we want YOU to be a part of it!
We’re looking for regular contributors to this blog, after some great guest posts have gone down really well.
Questions?
How many blogs a month will you want from me?
As many as you like, but a minimum of one per month
How many words?
400+ words – not as difficult as it sounds 
What can I write about?
