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Posts Tagged ‘branding’

Creatively Minded Branding On Twitter

Date: 21st April 2009
Comments: 3 Related Categories: Guest Blogs, Twitter for Business

How to benefit from branding on Twitter, a guest post by Ces Loftus of Creatively Minded Design

There’s lots of potential to raise your brand awareness using twitter.

You can :

• Generate interest and get the attention of potential clients.
• Create a positive buzz for your business.
• Inspire new advocates to recommend you.

With plenty of good advice out there about how to get the most from using twitter, how exactly does branding fit in?

Well in order to answer that question it is important to make sure you understandwhat I mean by ‘branding’.

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UK (super) Brands on Twitter – who’s doing it well?

Date: 2nd April 2009
Comments: 12 Related Categories: Twitter Musings, Twitter for Business

Teh FAIL SNAIL

OK, the title is a little misleading, because this article on NetImperative defines ‘doing it well’ as ‘having the most followers’ which we all know isn’t necessarily the case, don’t we?

However, it’s still interesting to see which UK superbrands have bothered to give Twitter a go, and by measuring their level of followers, we can guess at how much of a ‘go’ they’ve ‘given’.

Some surprises for me – mainly that there are so few – with Twitter being pretty mainstream now and every Internet Marketing Company becoming a Social Media Marketing Company too, I’m surprised that more of the big boys aren’t embracing Twitter, even if it is just outsourced to an agency.

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Twitter for CEOs – it’s not just for plebs!

Date: 18th February 2009
Comments: 5 Related Categories: Twitter Musings, Twitter News, Twitter for Business

I talk to people about Twitter a lot. A LOT. And that;s because I’ve seen how well it works; for gaining business, for branding purposes, for customer support and for credibility. I have had multiple thousands of pounds worth of business because fo Twitter, and I want everyone else to have the same!

But invariably some of the people I speak to say “Yeah but it’s just for one man bands”, “I sell ot corporates and none of my potential business is on there”, “I’m a Managing Director, why would I use Twitter, that’s for less important people” and so on.

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