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Twitter: Following More Than 150 People? Big Head!

November 30, 2011 By Leave a Comment
Follow Friday #1

By: Stephen Bray

I haven’t thought lots about Twitter recently. I haven’t been using it – or so I thought?

There have been lots of reasons for this. Firstly a busy business and family life reduces the time I can devote to Twitter, which can be a distraction.

Secondly, I find that once I’m following more than a few hundred people it becomes difficult to relate directly to most of them. British anthropologist Robin Dunbar theorized that “the limit is a direct function of relative neocortex size and relates to all human relationships, not just Twitter. If you have a respectable neocortex you may even be able to relate to as many as 150 people.

Filed Under: Twitter for Business, Twitter Musings Tagged With: , , ,

[Twitter] Personal or Company Branding?

June 29, 2011 By 3 Comments

By Stephen Bray

Lisa Attias, More South Catering, Hertfordshire, U.K.

Lisa Attias

Lisa Attias wondered if she should Tweet under her own name, or in the name of the company in which she is a partner MoreSouth. Concerned to raise the profile of MoreSouth, which is a catering organization specialising in Mediterranean food providing catering throughout Hertfordshire, UK, and beyond.  She wondered if  it perhaps more professional to change her Twitter name from @LisaAttias to MoreSouth. I counseled against such a move.

Her reasoning was that if people looked for MoreSouth on Twitter her name wouldn’t appear. In this she was completely wrong. Simply having the word MoreSouth on her profile page is sufficient for a Twitter search to find Lisa’s personal account.

Filed Under: Twitter for Business Tagged With: , , , , ,

Creatively Minded Branding On Twitter

April 21, 2009 By 3 Comments

How to benefit from branding on Twitter, a guest post by Ces Loftus of Creatively Minded Design

There’s lots of potential to raise your brand awareness using twitter.

You can :

• Generate interest and get the attention of potential clients.
• Create a positive buzz for your business.
• Inspire new advocates to recommend you.

With plenty of good advice out there about how to get the most from using twitter, how exactly does branding fit in?

Well in order to answer that question it is important to make sure you understandwhat I mean by ‘branding’.

Filed Under: Guest Blogs, Twitter for Business Tagged With: , , , ,

UK (super) Brands on Twitter – who’s doing it well?

April 2, 2009 By 12 Comments

Teh FAIL SNAIL

OK, the title is a little misleading, because this article on NetImperative defines ‘doing it well’ as ‘having the most followers’ which we all know isn’t necessarily the case, don’t we?

However, it’s still interesting to see which UK superbrands have bothered to give Twitter a go, and by measuring their level of followers, we can guess at how much of a ‘go’ they’ve ‘given’.

Some surprises for me – mainly that there are so few – with Twitter being pretty mainstream now and every Internet Marketing Company becoming a Social Media Marketing Company too, I’m surprised that more of the big boys aren’t embracing Twitter, even if it is just outsourced to an agency.

Filed Under: Twitter for Business, Twitter Musings Tagged With: , , , , , , , ,

Twitter for CEOs – it’s not just for plebs!

February 18, 2009 By 5 Comments

I talk to people about Twitter a lot. A LOT. And that;s because I’ve seen how well it works; for gaining business, for branding purposes, for customer support and for credibility. I have had multiple thousands of pounds worth of business because fo Twitter, and I want everyone else to have the same!

But invariably some of the people I speak to say “Yeah but it’s just for one man bands”, “I sell ot corporates and none of my potential business is on there”, “I’m a Managing Director, why would I use Twitter, that’s for less important people” and so on.

Filed Under: Twitter for Business, Twitter Musings, Twitter News Tagged With: , , ,

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