Those immortal words were uttered by David Prescott, son of John, in response to his dad retweeting a suggestion to click a link, find a Conservative party Google Pay Per Click ad and then click it to remove "50p from the Tories' war chest".

Obviously JP has a fair idea of how social media works and by doing so he was helping empty the Tories coffers. His son down playing it and saying it was "only" a retweet was trying to throw the less social media savvy off the scent, and they were probably reading a report about it in their newspaper. Their audience had no idea the power of a retweet to nearly 18,000 people. Their audience was traditional media readers and they were belittling a tweet. If it means that little, why have a presence at all Mr Prescott?