This was going to be the first real internet election and but for the phenomenal impact of the televised leadership debates it would certainly had an vital PR role for the parties and their candidates.
Had the agenda not been set by the televised debates and subsequent eruption of online and offline coverage and speculation focused on that, what would have happened? In some ways the focus has actually stifled and smothered some of the social media commentary that was eagerly anticipated, which may actually have saved a few red faces.
