A guest blog from Gaynor Humphrey.

When you think of social media you may not instantly think of 2 middle aged, traditionally built women. However for Best Years, run by Gaynor (thats me!) and Liz, it has rapidly become an integral part of the marketing mix.

Best Years wholesale knitted and fair trade toys. As a small business in a sector dominated by large multi nationals we have had to carve a niche out for ourselves in order to survive and prosper. Our success is based on staying close to our customers’ needs. To do this we exhibit at 5 large trade shows a year and send out regular digital newsletters. We also use our website, www.bestyears.co.uk both to attract more customers and hold data on all our products.