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Twitter, injunctions and the fine art of misdirection

May 24, 2011 By 1 Comment

 

 

 

So, by now, we all know the name of the footballer who allegedly had an affair with a model. Right? Proof positive that injunctions are now useless, the story is now in the public domain and that Twitter rules. Hurray, it’s the dawn of a new era!

Except it’s not quite that simple. Yes, the papers now feel confident in printing that he took out an injunction against the story being published, but they still can’t print the story they want to – otherwise The Sun would have a lot more to say than “It’s Ryan Giggs” today.

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How To Get Banned By Twitter

March 5, 2010 By 9 Comments

ChrisSherrod_bigger A Guest Blog By Christopher Sherrod.

In the early days of Twitter you could do anything and get away with it. Well, not anymore. Twitter has gotten pretty aggressive about certain techniques to get large number of followers.

I talked to consulting client of mine that bought a course on twitter (not mine). And his twitter account was suspended permanently.

So I asked him some questions on how he used twitter.

What I learned clearly shows why his account was suspended permanently.

Some Automation Is Not Good

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Twitter: Why does it work (so well) for small businesses

February 17, 2010 By 4 Comments

box_pic2A guest blog from Barry James of Receipt Angel

Twitter has been a bit of a revelation to me over the last couple of months or so. Of course I’ve been aware of it for a year or two – but it didn’t grab me straight away. In fact I was more than a little dubious about the whole ‘Social Network’ thing. Especially why it would work for small businesses – and how.

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The trouble with people who tweet is…

January 5, 2010 By 4 Comments
The trouble with twitter.
The trouble with twitter is now that it is so mainstream that everyone has an opinion on it and are not afraid to share it.
Fortunately they all conflict on how to get the best from twitter, so it’s still fun :)
Tweet what you eat?
I was reading on Facebook the other day where someone had updated their Facebook status with ‘Stop sharing what you eat on twitter”.
There were 5 or 6 ‘likes’ and 3 or 4 comments agreeing with them. I didn’t agree because it’s the little things that make a person a whole and
enables me to decide to continue following them, or not. Building a relationship and starting a conversation is easier when talking about the
smaller things like whether to have cheese or ham in your sandwich…
All work makes Jack such a dull boy…
Have you ever seen a tweetstream with no personal references in it?
Do you follow any?
Does that person engage with you?
My experience is no, someone who solely tweets about business doesn’t engage,
They are there to broadcast their business message and it’s dull to read! But what they do get is relevancy when you do a search in the twitter
stream for particular information. I have found 2 business tweets a day work well for our same day courier business. If you do a search, we
are near the top everytime, something we have been unable achieve with our website until recently. So do the solely business tweeters have the edge
over the non business tweets? What do you think?
Who are you and what do you do?
When I gain a follower I always ask what they do, and sometimes I get a response back that I find rather rude… “Read my bio”. Yes, rather than participate in a
conversation the person tells you to read their twitter bio. Their 160 characters defines them as a person and tells you everything you need to know, of course it does.
Imagine walking down the street, meeting an old friend and asking them what they are up to now and they respond with “Google me” or worse still “look at my website” or
they thrust a business card into your hand and you have to look, rather than listen and get to know then. Imagine chatting to another parent at the school
gates and you ask what they do and “read my bio” is the response. Even worse you get chatting in your local pub and ask the person you are talking and
drinking with what they do… and getting “read my bio” as a response.
“Read my bio” is a conversation killer. There is no worse conversation killer than “read my bio”, it’s almost like saying I am too important to bother with you.
BUT…
But people still tweet what they eat, send each other links to describe themselves, start a conversation and gain business from twitter. Being a person works.
I know, I get phonecalls everyday from people who say “how are the kids? how are the dogs? and can you move XYZ for us”. Over the last year we have won
huge amount of business through twitter, and long may it continue. It starts with being a person first and a business second, and that may involve
mentioning food, drink, fun, sharing jokes and participating in the community, sharing the wins and commiserating the losses. But most of all, it involves
being a person.
Sarah Arrow
Sarah is the most followed courier on twitter in the UK, possibly the world. Not a bad achievement for a regional courier with national coverage.

The trouble with twitter, a guest post by @Essex_Courier.

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