A guest post by James Ainsworth of Marketing Donut

Given that social media is a field of marketing still in its infancy, reports are published daily on social media habits. Indeed, the viral growth of social media usage studies, and studies of studies, was recently highlighted in terms more expected of Private Eye than a serious publication like The Economist, which said: “An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks.”