I’ve been thinking about it for a while – live Twinterviews with people using Twitter for business, but wasn’t sure how to go about it.

And then it hit me – we’ll do it through a Twitter account – and so Twinterviewing was born.

So how does it work?

Well, once or twice a week, we’ll run a live Twitter interview – by following the Twinterviewer and the Twinterviewee, you’ll be able to follow the thread of the interview, and we’ll be using hashtags so that you can see the whole thing later on. We’ll probably also archive the interviews here on Business on Twitter.