Because Twitter's not just for twits ;)
We launched Tweetmentor earlier this year in order to help small (and large as it happens!) businesses to make the most of Twitter, gain leads from it and ultimately make money.
You can read about how I chose to market Tweetmentor to see that we didn’t do things the ‘expected’ way. 
It’s always nice to read Tweets from people enjoying Tweetmentor, and to see people recommending it to others, but even nicer are the emails I get at times.
photo credit: helloyiying
In the last few days I’ve spoken to quite a few journalists about the fact that it IS possible to get business and leads from twitter.
I’ve argued with a couple of people who think that the only people who are making money from it are people offering Twitter training courses or Twitter consultancy.
And do you know what? It gets really frustrating. NOT because I’m trying to promote a Twitter training course. Not because I’m trying to sell them anything in fact (the course is no good if you’ve not already had some experience with twitter). But because I KNOW it works if done properly. And I’m pretty damned sure it will work for everyone.
I'm happy to use Increase Sociability.