Are you a marketing expert or company? Are you on Twitter? Then we want you to add yourself to our list below!
We’re looking to build up a list of markerting experts working with B2B (business to business) clients who have a presence on Twitter, so please post in the comments below:
We’ll update this post as we go along, and provide a PDF download at some point in the future!
A guest post by James Ainsworth of Marketing Donut
Given that social media is a field of marketing still in its infancy, reports are published daily on social media habits. Indeed, the viral growth of social media usage studies, and studies of studies, was recently highlighted in terms more expected of Private Eye than a serious publication like The Economist, which said: “An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks.”
I’ve been thinking about it for a while – live Twinterviews with people using Twitter for business, but wasn’t sure how to go about it.
And then it hit me – we’ll do it through a Twitter account – and so Twinterviewing was born.
So how does it work?
Well, once or twice a week, we’ll run a live Twitter interview – by following the Twinterviewer and the Twinterviewee, you’ll be able to follow the thread of the interview, and we’ll be using hashtags so that you can see the whole thing later on. We’ll probably also archive the interviews here on Business on Twitter.
A great post today from Microgeist on the differences between Social Media marketing and more traditional marketing.
Pop over and read the full article, but here’s a quick list of the differences:
![[365-289] Mr Fry](http://farm4.static.flickr.com/3613/3393406996_3e94c78b0f_m.jpg)
photo credit: adotjdotsmith
One of the things I cover in the TweetMentor course, and one of the most overlooked things on Twitter (in my opinion) is the power of the Retweet.
The Retweet is an all round good thing in so many ways – I’m not going to go into them all here, but just point you to Retweetist before giving you an example.
Last night I published a short blog about the fact that Twitter had banned @TweepMe and why I agreed. It was one of many such blogs out there. Don’t tell anyone, but it wasn’t even the best….
I don’t often use this blog to promote my own ’stuff’ so I hope you’ll all forgive me this one time!
I’ve put together a Twitter Checklist of 40 things I think you should be looking at if you’re serious about promoting your business on Twitter.
I’m giving it to you for free – however there is a bit of a catch. To get it free you have to read about a new service I’m promoting – TweetMentor.
You can find out more and get your free Twitter for business checklist here
Great post from webcommunityforum with more ideas on promoting your business on Twitter. Granted, a lot of these have been covered elsewhere, but I’m a great believer in old info packaged in new ways can give new ideas.
Here are the first 5 on the webcommunityforum list – you can read the rest here –>
# Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
# As the owner of your business, register your @companyname and use it for all your tweets.
# Use Twitter Search to find and respond to tweets about your products or your brand.
# Ask for feedback on your products and then follow up with the responses you get.
# Go to any nearby tweetups you can find.
I understand why people find it hard to see twitter as anything more than ‘fun’ and a ‘waste of time’ – and indeed it can be both of those things (separately and together in fact!).
But Twitter can also be a great business and marketing tool.
In the past 7 days I have:
Recently business has realised the potential use of Twitter as a tool for marketing products and services directly to new customers. If you and your business want to capitalise on Twitter’s application for marketing, here’s some advice on running your Twitter marketing campaign:
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