Because Twitter's not just for twits ;)
This video, from commoncraft, has been around for a while, but it bears repeat showing.
It explains, in plain English, what Twitter is, and why it’s good to use it. It’s not exactly business focused, but if you know someone who is teetering on the edge (should that be Tweetering on the edge?) of signing up, it may help to illustrate why Twitter is such a good thing.
A guest post from Tim Matcham of Tim Matcham Garden Design:
Early Thoughts on Twitter
I have recently been introduced to this exciting online networking application. My initial thoughts were that it was of little importance as a business tool. Many of the postings seemed to be about walking the dog or what people were having for tea – not too inspiring! The reason for this is that Twitter is foremost a social networking forum rather than a business network.
I'm happy to use Increase Sociability.