OK, the title is a little misleading, because this article on NetImperative defines ‘doing it well’ as ‘having the most followers’ which we all know isn’t necessarily the case, don’t we?

However, it’s still interesting to see which UK superbrands have bothered to give Twitter a go, and by measuring their level of followers, we can guess at how much of a ‘go’ they’ve ‘given’.

Some surprises for me – mainly that there are so few – with Twitter being pretty mainstream now and every Internet Marketing Company becoming a Social Media Marketing Company too, I’m surprised that more of the big boys aren’t embracing Twitter, even if it is just outsourced to an agency.