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The anatomy of a Tweet – what do all those symbols mean?

December 3, 2010 By 1 Comment

A guest post by @laura_champion

So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so far to help you make the most of this powerful communications channel.

Twitter is a Social Media website, where you ‘follow’ people in order to see their Tweets. You see the Tweets of all the people you follow in a chronological stream, and they will see yours if they follow you. The tricky thing is that a Tweet is restricted to just 140 characters, so a kind of short hand has emerged that helps people to communicate rather a lot, in this very small space.

Filed Under: Guest Blogs, Twitter for Business, Twitter Musings Tagged With: , , , , ,

Why I love Twitter by a self confessed Twitterholic

November 23, 2010 By 1 Comment
Image representing Twitter as depicted in Crun...
Image via CrunchBase

A guest post by @helenstothard

I suspect I was asked to write this guest blog because I am a self confessed Twitterholic!  I do spend a lot of time on Twitter, and by the time you read this will probably have surpassed the 30,000 tweet mark, yet I have only been on Twitter for about 18 months.

I come across a lot of people who don’t understand Twitter, and especially don’t realise what it can do for your business.

Filed Under: Guest Blogs, Twitter Musings Tagged With: , , , ,

140 means clarity in communication

October 25, 2010 By 4 Comments

140 characters isn’t a lot but it requires clarity in communication or things can get misinterpreted.

The celebrities on Twitter get it right, and gather huge followings. When @Alyssa_Milano tweeted about stockings with ‘follow me’ on the back of them, the company sold 18,000 pairs in two days. Influential? To the stocking retailer most certainly :) I hope they sent her a years supply.

Barack Obama has been praised for his use of social media and it’s use in his political campaigns.

So how come the UK politicians are struggling to communicate using social media tools?

Filed Under: Twitter Musings Tagged With: , , , , ,

Middle Aged Traditionally Built Women and Social Media Marketing :)

February 15, 2010 By Leave a Comment

knitted_pink_monkeyA guest blog from Gaynor Humphrey.

When you think of social media you may not instantly think of 2 middle aged, traditionally built women. However for Best Years, run by Gaynor (thats me!) and Liz, it has rapidly become an integral part of the marketing mix.

Best Years wholesale knitted and fair trade toys. As a small business in a sector dominated by large multi nationals we have had to carve a niche out for ourselves in order to survive and prosper. Our success is based on staying close to our customers’ needs. To do this we exhibit at 5 large trade shows a year and send out regular digital newsletters. We also use our website, www.bestyears.co.uk both to attract more customers and hold data on all our products.

Filed Under: Guest Blogs Tagged With: , , , ,

Can businesses outsource their social media? Can they turn over Twitter, Facebook etc to a third party to look after?

January 19, 2010 By 6 Comments

Happy New YearA guest blog from Joel Hughes

Businesses of all types, shapes and sizes are starting to take a long hard look at social media, and one of the key questions which quickly comes up is:

Who can look after my social media needs?

Companies are unsure of whether their current internal resources can (or even should) meet this demand, whether they need to recruit for a new role or whether they can outsource the work to a consultancy or agency.

Unsurprisingly there is a huge swathe of companies who are more than happy to say they can handle all aspects of your social networking needs. This sounds attractive…

Filed Under: Guest Blogs Tagged With: , , , ,

What’s the difference between Social Media Marketing and Traditional Marketing?

May 4, 2009 By 1 Comment

A great post today from Microgeist on the differences between Social Media marketing and more traditional marketing.

Pop over and read the full article, but here’s a quick list of the differences:

  • 1 way vs 2 way conversations
  • Real, or near real, time response
  • Authenticity in consumer data
  • A spectrum of relationships
  • Interactive media
  • Self produced media
  • A focus on content
  • Equalisation amongst authorities
  • A nearer proximity to authority
  • The ability to establish real trust
  • Constant adaptation and growth
  • Diverse distribution channels
  • Low cost
Filed Under: Interesting Tweets, Twitter Musings Tagged With: , , ,

Free e-book on personal branding

September 8, 2008 By 1 Comment

This e-book “Personal branding for the business professional” by Chris Brogan is short, sweet and completely free. Get it in pdf format here

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Filed Under: Twitter for Business, Twitter News Tagged With: , , , ,
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