A great post today from Microgeist on the differences between Social Media marketing and more traditional marketing.

Pop over and read the full article, but here’s a quick list of the differences:

• 1 way vs 2 way conversations
• Real, or near real, time response
• Authenticity in consumer data
• A spectrum of relationships
• Interactive media
• Self produced media
• A focus on content
• Equalisation amongst authorities
• A nearer proximity to authority
• The ability to establish real trust
• Constant adaptation and growth
• Diverse distribution channels
• Low cost