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[Twitter] Personal or Company Branding?

June 29, 2011 By 3 Comments

By Stephen Bray

Lisa Attias, More South Catering, Hertfordshire, U.K.

Lisa Attias

Lisa Attias wondered if she should Tweet under her own name, or in the name of the company in which she is a partner MoreSouth. Concerned to raise the profile of MoreSouth, which is a catering organization specialising in Mediterranean food providing catering throughout Hertfordshire, UK, and beyond.  She wondered if  it perhaps more professional to change her Twitter name from @LisaAttias to MoreSouth. I counseled against such a move.

Her reasoning was that if people looked for MoreSouth on Twitter her name wouldn’t appear. In this she was completely wrong. Simply having the word MoreSouth on her profile page is sufficient for a Twitter search to find Lisa’s personal account.

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Three reasons to consider Twitter for ‘reputation amplification’

June 28, 2011 By 4 Comments

by René Power, The Marketing Assassin

Twitter is without doubt a very useful business tool. But it can also be incredibly distracting and time wasting if not used correctly. Good use of Twitter relies on ordered use of other tools, relevant targeted content, a structured mind and a steady temperament to work effectively.

I wrote my inaugural piece for this blog offering seven interchangeable ways of using Twitter for business back in March and think this planned approach will save you from the sorts of PR disasters that have afflicted a wealth of businesspeople and business brands in recent months. (Just Google ‘Twitter faux pas’ to uncover a long list).

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Do you know what you want to get out of Twitter?

March 25, 2011 By Leave a Comment
Image representing Twitter as depicted in Crun...

Image via CrunchBase

By Rene Power

Ask yourself a question: When does ‘just dipping your toe’ work in any walk of life? The answer is rarely.

So, why do so many people dip their toe when using Twitter for the first time? And are you one of them?

If you are, you’re about to waste a lot of time and effort and will be dissatisfied with what happens as a result. Take a step back and consider the following.

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How NOT to win friends and influence people on twitter

January 3, 2011 By 2 Comments
Image representing Twitter as depicted in Crun...
Image via CrunchBase

Over the past few months I have noticed some over eager people, very often professionals, new to twitter making credibility damaging mistakes. So, I thought I would highlight some of these errors and explain why they are a turn off to people on twitter:

1. Hash tag spam

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How should I mix the personal and professional on Twitter?

December 14, 2010 By 4 Comments

I regularly give talks for entrepreneurial businesses on how to make their marketing pay. Top of my list for most is to try social media as part of their marketing toolkit. And within that, I almost always recommend Twitter. Particularly if the business in question is one where authentic one-to-one relationships count.

high wire 2

CC License photo credit: _gee_

Filed Under: Guest Blogs, Twitter for Business, Twitter Musings Tagged With: , , , , ,

Twitter Interview with Heather Noble of Salt Solutions

June 1, 2009 By Leave a Comment

A quick interview with Heather Noble of Salt Solutions a site offering a comprehensive range of support services.

How long have you been on Twitter?

Approximately 1 month, early days I guess.

How many people follow you?

39

How many people do you follow?

84

What made you sign up to Twitter?

I attended a workshop by Anna Farmery of The Engaging Brand at the WiRE Conference last month and it was clear from what she talked about that any business worth it’s salt should have a presence on Twitter if only to increase their awareness of what everybody else is doing in business. Plus of course the opportunity to share useful information and raise awareness of their business.

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Use Twitter As A Business Tool

September 25, 2008 By Leave a Comment
Great presentation from Ellis Pratt on how Twitter can be used as a business Tool.
Filed Under: Twitter for Business, Twitter News Tagged With:

Using Twitter For Business – Jason Hulott Of Speedie Consultants Limited

September 19, 2008 By Leave a Comment

www.speedieconsulting.co.uk

Jason Hulott of Speedie Consultants Limited answered a few questions about his use of Twitter for business. Thanks Jason for taking time out of your busy schedule!

How long have you been on Twitter?

About 4 weeks

How many people follow you?

Currently 40

How many people do you follow?

32

What made you sign up to Twitter?

To be honest , it was the “me too” syndrome.  Lots of people in my space of online marketing were banging on about it so I thought it was a good way to find out what my peers were up to.  It also looked fairly painless and easy to do.

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1 Golden Rule of Twitter Marketing

September 11, 2008 By Leave a Comment
Great article from Aaron brezell of Technosailor this morning pointing out what so many are missing out on when using Twitter for business. Be sure to read the full article but the basic premise, in his words is:
If I had to detail a Twitter Golden Rule it would:

Tweet about others at least as much as you Tweet about yourself.

Think about it Twitterpeeps, think about it….

Filed Under: Interesting Tweets, Twitter for Business, Twitter News Tagged With: , , ,

Andrew Grill is using Twitter for business – are you?

June 26, 2008 By Leave a Comment

Like many people that hear of Twitter, at first Andrew thought of it as a waste of time, and wondered what all the fuss was about.

But, give him his due, he signed up and gave it a go, wanting to (in his words) ‘walk the talk’.

His blog today shows that 6 months on, he’s certainly glad he did!

He says:

Filed Under: Interesting Tweets Tagged With: , , , , , ,

I'm happy to use Increase Sociability.