One of the best things you can do for your business this year, if you haven’t already, is to take your business onto Twitter. I don’t think there are that many social media refuseniks out there any more saying “It’s just a fad”: social media is here to stay. It may not always take its current form but right now Twitter and Facebook are the main social media platforms and everyone is getting interested.
And why not?
These fabulous tools are free, easy to use and actually (gasp) enjoyable! They will make you and your company more engaged, more visible to customers and other people you would like to reach and will help your business be noticed. I’m not a trained social media expert (if there is such a thing) but a self-taught Twitter fanatic with a background in web content editing (don’t worry, though, I’m not going to be talking about anything very technical!). I have 3000+ followers for my Mimimyne twitter account and have found Twitter very helpful in getting my company Mimimyne, which sells eco friendly baby and childrenswear as well as toys and furnishings, known about on the web. If I can do it, so can you!
Whether or not you tweet...
@Tweeting (touting) for business
Whether or not you tweet, Twitter is an online phenomenon all business people need to be clued up about – especially in the world of commerce where you're judged on your expertise. So, here's a useful little diagram that should get you right to the top of the Twitter learning curve – and in next to no time... http://visual.ly/how-use-twitter-business
What is a Podcast?
A podcast, or podcasting, refers to the activity in which people create a series of digital media files and broadcast it online though internet streaming or by making it available for easy download as an audio file. Podcasting has developed since its inception with people now operating podcasts within a video format, commonly known as a vodcast.
A blog (sometimes referred to as a weblog) relates to a form of website that is maintained by either an individual or a group or people that offer regular commentary, pictures and video content to their readers. The majority of blogs cover a specific category such as Gadgets. Generally speaking a blog is made up of text, images, video content and links to other blogs, related websites.
Set up a profile!
This is the first thing you should do when you start a Twitter account. If you have the default Twitter profile photo, you are immediately identified as a newbie and people may suspect that your account is a bot account. Some people on Twitter do not even follow you without a profile picture. Photos are more memorable and engaging but you can use your business logo if you prefer: I do to keep my business account and personal account separate.
Other posts you may be interested in:
Have you decided to make the leap and get onto Twitter in 2011?
Softly, softly or hardly, hardly?
How should I mix the personal and professional on Twitter?
Twitter: where’s it going? – Guest Blog By Jackie Barrie
Why should I use a hashtag in a conversation?
Why I love Twitter by a self confessed Twitterholic
A Twitter Interview with Karen Plane of Your Admin
Recruiters and recruitment companies on Twitter
The trouble with people who tweet is…
What should you use for your Twitter name or ‘handle’?