Business and Twitter

Twitter is a two-way messaging device. This allows the customer to respond to your messages, connecting you directly to your customers. This benefit includes giving the customer the chance to instantly ask questions about your product or service, place an order and give feedback.

Using short bite-size messages, you can keep new and potential customers informed about forthcoming product updates. You can create business from Twitter by directing customers to your website through clickable links within the Twitter messages.

Co-Workers can use Twitter to share ideas whilst working on projects over different sites.

Customers can be offered the option of signing up to your Twitter campaign when they buy your product or services. This connects you with customers that are already actively interested in hearing more about what you have to offer; completely avoiding wasting your budget on the disinterested. Twitters actively choose to ‘Follow’ a flow of messages.

Twitter is immediate; it takes seconds to message thousands of customers. If you need to create buzz around product changes, your customers can be the first to find out about it.

Twitter can be used to specify localised customers. You can directly market to a customer who is sitting having a cup of coffee in the same area as your business. Imagine seeing a potential customer write ‘I’m in Bolton and I’m bored’ – you could make an immediate pitch to that customer within seconds.

Twitter immediately connects you and your employees. Close of business figures, team targets and daily results can all be shared immediately between a sales team or an entire workforce.

You can perform rapid market research by sending a question out to thousands of potential customers who can each respond instantly with a one-word answer.

Develop a following. Existing customers like to know about products and services before everyone else. Build a loyal following by leaking them exclusive information.

Customers don’t even need to be connected to the Internet in order to receive your promotional messages. Once they register their mobile phone, they can receive updates via text!


Whether or not you tweet...

@Tweeting (touting) for business

Whether or not you tweet, Twitter is an online phenomenon all business people need to be clued up about – especially in the world of commerce where you're judged on your expertise. So, here's a useful little diagram that should get you right to the top of the Twitter learning curve – and in next to no time...

What is a Podcast?

A podcast, or podcasting, refers to the activity in which people create a series of digital media files and broadcast it online though internet streaming or by making it available for easy download as an audio file. Podcasting has developed since its inception with people now operating podcasts within a video format, commonly known as a vodcast.

A blog (sometimes referred to as a weblog) relates to a form of website that is maintained by either an individual or a group or people that offer regular commentary, pictures and video content to their readers. The majority of blogs cover a specific category such as Gadgets. Generally speaking a blog is made up of text, images, video content and links to other blogs, related websites. 

Set up a profile!

This is the first thing you should do when you start a Twitter account. If you have the default Twitter profile photo, you are immediately identified as a newbie and people may suspect that your account is a bot account. Some people on Twitter do not even follow you without a profile picture. Photos are more memorable and engaging but you can use your business logo if you prefer: I do to keep my business account and personal account separate.

Making Money

Imagine sitting in your office, and posting “Just finished optimising a client’s website for higher Google listings” on Twitter. 2 minutes later you get a direct message saying “We need some help getting Google listings – can you help?” A few emails back and forth, a quick phone call and £3000 of business is done.

Sounds fantastic, doesn’t it? It did to me.

Other posts you may be interested in:

Have you decided to make the leap and get onto Twitter in 2011?
Softly, softly or hardly, hardly?
How should I mix the personal and professional on Twitter?
Twitter: where’s it going? – Guest Blog By Jackie Barrie
Why should I use a hashtag in a conversation?
Why I love Twitter by a self confessed Twitterholic
A Twitter Interview with Karen Plane of Your Admin
Recruiters and recruitment companies on Twitter
The trouble with people who tweet is…
What should you use for your Twitter name or ‘handle’?