Business and Twitter

What to tweet?

Can twitter really help my business?

Although we all love social media and the Internet, there’s nothing like a live event sometimes to create a buzz and bring people together.

However, there’s nothing like social media and the Internet to promote your event, sell tickets, organise the event, create interest during it and continue the conversation afterwards! I am not a professional event organiser but I run an occasional meet up session for businesswomen in Edinburgh – Edinburgh Businessmums – and have had quite a lot of experience in organising, selling tickets for and promoting these events on Twitter.

I’ve also attended many business events where people have either thought about social media and incorporated it into their Scottish event, or haven’t bothered at all – and it really makes a difference. Here are my ten top tips for organising a successful live event with social media built in; these are either solutions I’ve tried out myself or ones I’ve witnessed being used successfully at other people’s events. (See photos here).

I am talking about live events rather than webinars (virtual conferences arranged online), as that’s more relevant for most businesses, but some of these tips will be applicable to all types of event.

Whether or not you tweet...

@Tweeting (touting) for business

Whether or not you tweet, Twitter is an online phenomenon all business people need to be clued up about – especially in the world of commerce where you're judged on your expertise. So, here's a useful little diagram that should get you right to the top of the Twitter learning curve – and in next to no time...

What is a Podcast?

A podcast, or podcasting, refers to the activity in which people create a series of digital media files and broadcast it online though internet streaming or by making it available for easy download as an audio file. Podcasting has developed since its inception with people now operating podcasts within a video format, commonly known as a vodcast.

A blog (sometimes referred to as a weblog) relates to a form of website that is maintained by either an individual or a group or people that offer regular commentary, pictures and video content to their readers. The majority of blogs cover a specific category such as Gadgets. Generally speaking a blog is made up of text, images, video content and links to other blogs, related websites. 

Set up a profile!

This is the first thing you should do when you start a Twitter account. If you have the default Twitter profile photo, you are immediately identified as a newbie and people may suspect that your account is a bot account. Some people on Twitter do not even follow you without a profile picture. Photos are more memorable and engaging but you can use your business logo if you prefer: I do to keep my business account and personal account separate.

Making Money

Imagine sitting in your office, and posting “Just finished optimising a client’s website for higher Google listings” on Twitter. 2 minutes later you get a direct message saying “We need some help getting Google listings – can you help?” A few emails back and forth, a quick phone call and £3000 of business is done.

Sounds fantastic, doesn’t it? It did to me.

Other posts you may be interested in:

Have you decided to make the leap and get onto Twitter in 2011?
Softly, softly or hardly, hardly?
How should I mix the personal and professional on Twitter?
Twitter: where’s it going? – Guest Blog By Jackie Barrie
Why should I use a hashtag in a conversation?
Why I love Twitter by a self confessed Twitterholic
A Twitter Interview with Karen Plane of Your Admin
Recruiters and recruitment companies on Twitter
The trouble with people who tweet is…
What should you use for your Twitter name or ‘handle’?